It is clear that there many people do not like ads on the web pages we browse on our iOS devices. Apps which provides ad-free browsing experience are always in top 10 paid app list. The iOS9 release included “Content Blocker API” made it possible to create such apps.
As you can see, “Crystal” and “Purify Blocker” apps are still in the list. Marco Arment though decided to pull his app Peace from the store. For 36 hours, “Peace” was at the number 1 position in the top paid app category.
Is this just a fad? Or is there a clear message for content creators who depend on ad revenue to figure out another model? What you think?