Today we are going to revolutionize pricing because the days of spending hundreds of dollars to get the most out of your computer are gone. Today we announce a new era of mac because today we are announcing that mavericks is free, free is good

– Craig Federighi – Keynote October 2013

I get the total experience part at the cost of providing some software free like I said here recently. With this week’s keynote it is very clear that Apple is further ahead on this path. They just made operating system free so as apps required on day to day basis.

In the keynote not just Craig but Eddie Cue, Phil Schiller, and Tim Cook said software is an essential and important component of total experience, we just don’t want to charge for it. In other words buy our hardware and we will deliver complete experience by providing essential software for free.

We have entered an interesting era in software development. It seems like software development efforts are monetized either via hardware product or selling targeted ads or getting acquired by big company.